Massive design FAIL

This morning we learned our termite contract had lapsed, much to our surprise (and, much to our chagrin, very late in the process of selling the house). The realtor reminded me the contracts require payment every year, for which the companies come out and poke a flashlight under the house to scare away the spiders. I vaguely remember hearing this four years ago when Serfco treated the Hygge and Fika.

After hearing this I talked on the phone to Serfco and received confirmation that the company sends out a bill after the first year. Followed by two reminders. But we never got a bill, or at least neither the wife — who’s very administrative along these lines — or I remember getting a bill, let alone two follow up pieces of mail.

The Serfco rep I talked to this morning admitted the bill they mail out looks basically just like junk mail. FAIL. Why, pray tell, why? Yes, the wife and I are human and occasionally forget something, however I’m pretty convinced we never actually received any of the aforementioned mail from Serfco. At this point there’s nothing we can do about that one way or another, but a bill that looks like junk mail? That’s bad business (surely it’s in their best interest to keep customers paying, since if the first year bill isn’t paid the policy is simply canceled), and terrible design.

On the flipside, here’s an old post briefly examining a piece of junk mail I received that worked.