Gifting: Beware of the doghouse

I hesitate to post this since it’s an ad, but it’s a darn good ad that actually uses the phrase “thoughtful gift.”

My wife has actually expressed interest in a new Dyson. Is a Dyson better than a “dual bag?” The video also reminds me of a man I know who cannot bring himself to buy impractical gifts for his wife. Poor guy.

Saatchi & Saatchi did the video. Visit the campaign’s website here. There is an amusing and institutional audio loop on the website that goes through things wives wish their husbands would or wouldn’t do. Some of them are kind of funny, such as “Stop checking out other women in restaurants” and “Express your feelings.” There is also “Talk more, but don’t interrupt” followed by “Speak less.” Um, which is it?