Comments on: Have problems? Pay for an art mentor. http://theaestheticelevator.com/2008/11/17/have-problems-pay-for-an-art-mentor/ For a well-considered visual environment Tue, 22 May 2012 01:23:31 +0000 hourly 1 http://wordpress.com/ By: Lee Forrest http://theaestheticelevator.com/2008/11/17/have-problems-pay-for-an-art-mentor/#comment-12721 Wed, 19 Nov 2008 16:34:03 +0000 http://theaestheticelevator.wordpress.com/?p=1734#comment-12721 You’re right. So the question is how to use negativity in a way that results in quality traffic and not quantity. I would be interested to see the metrics for this person’s site after a couple of months. good post.

]]> By: pNielsen http://theaestheticelevator.com/2008/11/17/have-problems-pay-for-an-art-mentor/#comment-12719 Tue, 18 Nov 2008 19:52:05 +0000 http://theaestheticelevator.wordpress.com/?p=1734#comment-12719 You’re right about “problem” being searched for a lot more than “talent” (at least, according to Google Trends: http://www.google.com/trends?q=problem%2C+talent%2C+art%2C+artist&ctab=0&geo=US&geor=all&date=all&sort=0). The most searched for terms don’t always yield the best results though. Quality of traffic is as important as quantity in many cases.

]]> By: Lee Forrest http://theaestheticelevator.com/2008/11/17/have-problems-pay-for-an-art-mentor/#comment-12718 Tue, 18 Nov 2008 18:42:23 +0000 http://theaestheticelevator.wordpress.com/?p=1734#comment-12718 From an internet marketing point of view, using the negative keyword (problems) may be more beneficial than a positive keyword like ‘talent’ because it may be more likely that someone will search using the keyword ‘problems’ within their search terms than they would ‘talent’…if they are having some type of artistic problem.

From a print marketing standpoint, I don’t think it would work, but for seo/sem…I think it was a smart move to incorporate negativity.

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