High School Musical, cereal?

I’m just curious, who would actually purchase a cereal that’s called “High School Musical?”

There’s nothing food-like whatsoever about that name, real or implicit. It’s probably not the first time it’s been done, but have marketers (I’m one of them) no shame? This is positively absurd. If you must squeeze every dollar out of impressionable teenagers at least do it with some grace. At least act like you’ve tried to apply some elegance to your greed.

And on a completely different note, the phenom that has been High School Musical is interesting. When I was the age of the kids who’ve been eating this new series up, anyone who admitted to watching a musical would have been laughed out of the high school building. Personally, I’m not a big fan even as an adult, sans any juvenile peer pressure. I do like The Sound of Music and Fiddler on the Roof. Mama Mia was actually pretty good once I realized it was supposed to be melodramatic (although there were two or three completely superfluous numbers that significantly weakened the overall impression).

I know some people disagree with me strongly on this point (my wife, for one), but creating a movie — or play for that matter — where people so randomly break into song and choreography is hard to stomach. I don’t need everything in my film and literature to relate to something realistic, but a lot of musicals just seem off to me. Good stories ruined by random musical interjection.