Sao Paulo, Brazil bans all advertising

26 June 2007 by 1 Comment

This is awesome!

From Newsweek:

    “A city stripped of advertising. No Posters. No flyers. No ads on buses. No ads on trains. No Adshels, no 48-sheets, no nothing.”

Flickrite Tony de Marco is documenting the process:

I love the idea, decluttering the visual environment, getting rid of the perpetual brand noise around us saying “Buy, buy, buy” — encouraging a consumerist culture. But I’m not certain the old empty billboards are any more aesthetically pleasing. Read the Newsweek article for more opinions on this bold move.

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Filed under Advertising, Aesthetics, Community planning

About pcNielsen
Paul Nielsen founded The Aesthetic Elevator late in 2005. He owns a piece of paper, located somewhere in his house (not on the wall), stating that he earned a B.F.A. from the University of Nebraska around about 2001. While there, he studied studied architecture, graphic design and ceramics, graduating with a degree in studio art. Paul presently serves as communications manager for a small non-profit doing their print design and marketing. He spends as much time sculpting in his studio as possible — which is not nearly enough. Visit his website at pcNielsen.com.

One Response to Sao Paulo, Brazil bans all advertising

  1. chad says:
    28 June 2007 at 8:55 pm

    this is truly amazing….I wonder what this will do to Brazil’s wonderful street writing culture?

    But really…this is something that I never thought would happen in my lifetime.

    Reply

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