More on “real” beauty

From ChurchCrossTalk, a follow-up to my earlier post Why bother with real people?:

“American Idol, The Real World, Big Brother and so on have become favorite TV shows of the “new generation.” It appears that this “new generation” of consumers are also requiring authentic advertising. Successful advertising campaigns such as the “campaign for real beauty” by Dove are winning awards left and right. Now I hear Kleenex, Secret (deodorant) and Commit (lozenges) are following Dove’s lead to be real, to be authentic. Overly hyped advertising promising outrageous results just won’t cut it anymore. According to ChurchMarketingSucks.com, consumers want to connect to “a story” that they can relate to. So how do we bring this type of approach to church marketing? Quite simple…we don’t promise roses and rainbows, instead we promise challenge and change”